Pinterest is the rare social platform where image dimensions directly affect your reach. The algorithm favors tall, portrait-format pins because they take up more visual space in the masonry feed — more space means more impressions before a viewer scrolls past.
This guide covers every Pinterest image format in 2026 with exact pixel dimensions and recommendations for maximizing your pin performance.
Why dimensions matter on Pinterest
Pinterest's feed is a grid of variable-height columns. Taller images occupy more rows and stay visible longer as users scroll. The platform officially supports aspect ratios from 1:1 to 2:3 (tall portrait), and anything taller gets cut off with a "See more" button — meaning viewers can't see your full pin without clicking.
Getting the aspect ratio right isn't just aesthetics; it's directly tied to how much of your pin viewers see before deciding whether to engage.
Standard pin — 1000 × 1500 px
The 2:3 portrait pin is the gold standard for Pinterest. It hits the maximum visible height in the feed without triggering the "See more" truncation, which means viewers see your entire pin before deciding to click.
Use 1000 × 1500 px as your default canvas for any pin where you have design control. This is the format that performs best for product pins, recipe cards, how-to guides, and quote graphics.
Long pin — up to 1000 × 2100 px
Pins taller than 2:3 are technically allowed but truncated in the feed with a "See more" prompt. Most marketing guidance recommends sticking to 2:3 because the hidden portion rarely gets clicked through. Reserve tall pins for infographics and step-by-step guides where the additional height adds genuine content value.
Square pin — 1000 × 1000 px
Square pins work well for individual product images, brand logos, or simple quote cards. They take up less vertical feed space than portrait pins, which means lower average impression time — but they can outperform portrait pins when the subject genuinely suits a square frame.
Idea Pin (multi-page Story format) — 1080 × 1920 px
Idea Pins are Pinterest's version of Stories — a multi-page format that supports images, video, text overlays, and music. Each page is a fullscreen 9:16 vertical canvas. Idea Pins cannot be linked to external URLs, making them better suited for brand awareness and tutorials than direct traffic conversion.
Keep important content away from the bottom 20% of the frame — Pinterest UI overlays the creator handle and engagement buttons there.
Profile photo — 165 × 165 px
Your Pinterest profile photo appears on your profile page, beside your pins in feeds, and in search results. Upload at 400 × 400 px or larger for the sharpest result. The image is cropped to a circle, so center your subject.
Board cover — 800 × 450 px
Board covers are the thumbnails shown in your profile grid. They're the first thing a visitor sees when they land on your profile page. Use consistent visual styling across board covers to create a cohesive profile aesthetic.
Quick reference
| Format | Dimensions | Aspect ratio | Notes |
|---|---|---|---|
| Standard pin | 1000 × 1500 | 2:3 | Best reach; max visible without click |
| Long pin | up to 1000 × 2100 | up to 1:2.1 | Truncated in feed; use for infographics only |
| Square pin | 1000 × 1000 | 1:1 | Less feed space than portrait |
| Idea Pin | 1080 × 1920 | 9:16 | Multi-page; no external links |
| Profile photo | 400 × 400 | 1:1 | Circular crop |
| Board cover | 800 × 450 | 16:9 | Shown in profile grid |
How to resize for Pinterest with ImageSizeTool
ImageSizeTool has Pinterest presets built in — no manual math needed.
- Upload your image — drag and drop, or click to browse. JPG, PNG, WebP, and HEIC supported.
- Select the Pinterest preset — choose Standard Pin, Square Pin, or Profile Photo from the Presets panel.
- Adjust the crop — drag handles to compose your shot within the 2:3 canvas.
- Export — PNG for graphics with text, JPG for photographs.
Everything runs in your browser. No upload to a server, no account required.
Common Pinterest image mistakes
Using landscape or square images as standard pins. A 16:9 landscape image on Pinterest takes up roughly half the vertical space of a 2:3 portrait pin — which means half the screen time before a viewer scrolls past. Pinterest is a portrait-first platform. Always design in portrait when you have the option.
Uploading pins taller than 2:3 and expecting full visibility. Pins with an aspect ratio taller than 2:3 are truncated in the feed. Pinterest shows only the top portion and adds a "See more" button. Most users don't click it. For content that needs to be seen in full, stick to the 2:3 standard.
Not adding text overlay to pins. Pinterest is heavily searched as a visual discovery tool. Pins with clear, readable text explaining what the image is about consistently outperform pure photo pins. Add a short descriptive headline to every pin you create for search performance.
Low-resolution source images. Pinterest's masonry feed shows images at a significant size on desktop. A 500 × 750 px image at 2:3 looks fine on mobile but noticeably pixelated on a 27-inch monitor. Always start from at least 1000 × 1500 px.